Quick reads on tagging, measurement, and growth ops from the Y77 team.
A Google Tag Manager audit helps identify tracking issues and fix leaks, ensuring accurate conversion tracking; quarterly reviews can enhance data reliability.
Aravind Sundar
TikTok ads for app user acquisition in 2026 thrive on clear, engaging creative that quickly demonstrates value, improving retention rates significantly.
Aravind Sundar
Setting up a mobile measurement partner (MMP) correctly is crucial for accurate user acquisition tracking; 70% of teams face measurement issues when scaling.
Aravind Sundar
Smarter retargeting campaigns can significantly reduce mobile app churn by tailoring messages to user behavior, improving retention rates by up to 30%.
Aravind Sundar
In 2026, Apple Search Ads outperforms Google UAC in user retention, with Day 1 rates at 35-45% versus 25-35%, making it the best app install platform for quality.
Aravind Sundar
Using AI-generated headlines in Google Ads can boost leads by 24% while maintaining brand voice through structured guidelines and oversight.
Aravind Sundar
