Quick reads on tagging, measurement, and growth ops from the Y77 team.
Smart bidding in 2026 thrives on clean conversion data, with accounts seeing up to 31.4% less wasted ad spend compared to manual bidding.
Aravind Sundar
This blog post highlights the common pitfalls in Google Analytics 4 (GA4) that can lead to misleading revenue data, emphasizing the importance of proper setup, contextual benchmarking, and the use of supplementary tools for accurate reporting. It urges marketing managers and data analysts to look beyond surface-level metrics to ensure their analytics truly reflect business performance.
Aravind Sundar
Mid-market brands are shifting from ROAS to revenue-backed campaign decisions, as 71% now prioritize incrementality for better marketing metrics.
Aravind sundar
This blog post outlines how marketers can leverage first-party data from Google Analytics 4 (GA4) to enhance Smart Bidding strategies in Google Ads, providing a competitive edge. By properly setting up GA4, linking it with Google Ads, and utilizing Smart Bidding techniques, businesses can optimize their campaigns for better ROI and stay ahead of competitors still navigating these changes.
Aravind Sundar
Most Google Ads accounts do not struggle because automation is bad. They struggle because the platform is being trained on weak conversion signals. This blog explains how wrong primary conversions hurt lead quality and waste budget. It also shows how to align tracking and bidding with real revenue outcomes.
Aravind Sundar
Google AI Mode is changing search by introducing ads into AI-driven results, which means performance marketers can no longer rely only on old keyword-based strategies. To stay visible, brands need to adapt their paid search approach with broader targeting, stronger landing pages, better feed quality, and AI-ready campaign structures. The blog explains what this shift means, why it matters now, and what marketers should do before losing valuable search visibility to faster-moving competitors.
Aravind Sundar
