Quick reads on tagging, measurement, and growth ops from the Y77 team.
Improve performance max lead quality by fixing tracking, sending CRM feedback, and filtering on landing pages; one audit found brand drove over half of conversions on just over a third of spend.
aravind Sundar
GA4 conversion tracking gaps can hide missing GA4 conversions and distort bids; audits can cut tracking gaps and recover 20%+ of lost signals.
aravind sundar
llms.txt optimization boosts ai search visibility by curating the llms.txt file; focused pages can improve AI citations and traffic.
Aravind Sundar
How to get cited in ChatGPT and Perplexity: clear structure, evidence, and one-question pages can boost AI search visibility by 2026.
Aravind Sundar
Cross-channel attribution in 2026 needs clean data; one retailer missed two-thirds of holiday orders, skewing marketing attribution.
Aravind Sundar
Improve Google Ads ROAS by fixing value signals, query waste, and structure; cleaner tracking can increase ROAS without raising spend.
Aravind Sundar
AI is beginning to shape how Americans research and choose products. Survey data suggests shoppers welcome help comparing value and finding suitable options, while many still want to make the final purchase decision themselves.
Aravind Sundar
Fix duplicate content at scale by fixing site architecture, not just tags; one 2026 analysis says originality can affect indexing.
Aravind Sundar
Shopify landing page CRO boosts shopify conversion rate by fixing tracking, trust, speed, and intent match on every ecommerce landing page.
Aravind Sundar
Scale Google Ads by fixing tracking, queries, and landing pages first; accounts can lower CPA Google Ads while scaling with cleaner signals.
Aravind Sundar
Thin content SEO on large site SEO needs content pruning, consolidation, and template fixes; pruning can cut index bloat and improve visibility.
Aravind Sundar
Competitor keyword research and seo gap analysis help you find competitor keywords that can lift rankings; prioritize pages in positions 8-20 for fast wins.
Aravind Sundar
Google ads experiments in 2026 need cleaner split testing google ads and google ads experiment setup to avoid bad reads; one clear test can defend business value.
Aravind Sundar
Orphan pages SEO: learn to find orphan pages, fix SEO crawl issues, and boost discovery—pages with no links can still be indexed.
Aravind Sundar
Topical authority SEO in 2026 needs content clusters and an seo content strategy; longer queries now gain more impressions and conversions.
Aravind Sundar
Google Ads search themes in 2026 should map intent, not keywords; a clean setup can improve spend efficiency and reporting by 1 clear signal.
Aravind Sundar
Technical SEO audit checklist to catch SEO audit mistakes and technical SEO errors before traffic loss; tests crawlability, indexation, canonicals, rendering.
Aravind Sundar
Audit pmax brand traffic to spot performance max brand leakage and prove pmax incrementality; holdout tests can reveal true lift vs. captured demand.
Aravind Sundar
