Quick reads on tagging, measurement, and growth ops from the Y77 team.
Fix Google Ads conversion value not matching by tracing the conversion tracking mismatch; weekly reconciliation can catch errors early and protect bidding.
Aravind Sundar
Best smart bidding strategy for leads starts with clean tracking; target CPA controls costs, while maximize conversions helps low-volume accounts learn faster.
Arvind
Deep link tracking for app marketing campaigns preserves context through install and boosts LTV by 19%.
Aravind Sundar
Fix google ads conversion lag by matching reporting windows to buying cycles; 70% longer site engagement can signal delayed conversions.
Aravind Sundar
Google Ads vs Meta Ads attribution in 2026: search is cleaner on last-click, but Meta often captures earlier influence better. Clean tracking boosts accuracy.
Aravind Sundar
Firebase installs but no active users usually means first_open is broken; verify startup and consent to restore DAU.
Aravind Sundar
