Quick reads on tagging, measurement, and growth ops from the Y77 team.
Google Ads CPA increased? Check conversion signals, auction pressure, and target CPA; a 6%→4% conversion drop can raise CPA 50%.
Aravind Sundar
Best Google Ads attribution model? Usually data-driven attribution, with last click attribution as a comparison; it can lower CPA by improving visibility.
Aravind Sundar
Conversion value rules Google Ads sharpen value-based bidding and ROAS tracking; one account can see 4x better lead close rates.
Aravind Sundar
PMax incrementality needs holdout testing; a clean Performance Max incrementality test reveals true Google Ads incrementality and incremental ROAS.
Aravind Sundar
This blog explains how to choose the best Smart Bidding strategy for lead generation based on your campaign stage, data quality, and business goals. It shows when to use Maximize Conversions, Target CPA, Maximize Conversion Value, or Target ROAS, and why better tracking and CRM data lead to better-quality leads.
Aravind Sundar
How to choose a target CPA in 2026: use business economics and quality; a 10%-15% cut is a safer Google Ads target CPA start.
Aravind Sundar
