Notes from the attribution trenches.

Quick reads on tagging, measurement, and growth ops from the Y77 team.

GA48 min read

How to Find the Best Google Analytics Services for Your Business (GA4)

Choosing the right Google Analytics service provider is not about who can install GA4 the fastest. It is about who can design a measurement plan, implement GA4 correctly, and turn tracking data into decisions that improve revenue, efficiency, and confidence. This guide walks through what strong GA4 services include, what questions to ask vendors, and how to avoid common tracking and reporting mistakes.

Jan 28, 2026

Gmail Ads7 min read

How to Run Gmail Ads in 2026

Gmail Ads now run through Demand Gen, allowing advertisers to reach users directly inside the inbox. This guide explains how Gmail Ads work in 2026, how to launch Gmail only campaigns, choose the right formats, structure targeting and bidding, and track performance using engagement and conversion metrics that actually matter.

Jan 27, 2026

Google Ads8 min read

Seasonality Adjustments in Google Ads: How to Use Them for Better Year Round Performance

Seasonality adjustments let you inform Google Ads Smart Bidding when conversion rates are expected to temporarily rise or fall during short, predictable events. Used correctly, they help prevent bids from underreacting during spikes or overcorrecting after demand returns to normal, keeping performance stable year round.

Jan 23, 2026

content marketing7 min read

The 8 Most Influential Content Marketing Trends for 2026

Content marketing in 2026 is being reshaped by AI driven discovery, zero click visibility, and changing buyer behavior. This guide breaks down the eight most influential trends defining how brands earn attention, build trust, and measure performance in an AI first search landscape.

Jan 22, 2026

Facebook Ads8 min read

Top Facebook Ads Trends for 2026

Discover the top Facebook Ads trends for 2026, including cleaner data, stronger conversion tracking, smarter audience inputs, and authentic creative strategies that help brands scale profitably in an AI driven Meta ecosystem.

Jan 21, 2026

video marketing 20268 min read

Video Marketing Trends Shaping Brand Growth in 2026

Video marketing is no longer a supporting channel in 2026. It is a primary driver of brand visibility, engagement, and revenue. This guide explores the most important video marketing trends shaping the year ahead, from short-form discovery and AI-assisted production to live video, personalisation, and frictionless commerce, and explains how brands can scale video effectively without losing authenticity.

Jan 19, 2026