Quick reads on tagging, measurement, and growth ops from the Y77 team.
This guide walks you through how to set up GA4 conversion tracking across channels in 2026 and how to avoid the mistakes that usually lead to bad data. If your team depends on accurate reporting, cleaner attribution, and better ROI, this is where to start.
Dec 01, 2025
This guide isn’t about tricks or shortcuts. It’s a look at what user acquisition really means right now and what actually works for apps trying to grow in 2026. We’ll walk through the channels that matter, the strategies that help lower your cost per install, and the parts of the funnel most teams overlook. Whether you’re building an app from scratch or trying to scale one that already has traction, this breakdown will help you approach user acquisition with a clearer plan and fewer assumptions.
Nov 30, 2025
Performance marketing in 2026 is struggling due to rising costs, tracking breakdowns, and outdated agency practices—but brands can regain predictable growth with clean data, strong attribution, fast creative testing, and a true multi-channel strategy. The right agency focuses on systems, not just ads, to turn performance around.
Nov 29, 2025
