Analytics, tracking and attribution services
Y77 builds and maintains the measurement layer behind your marketing. We set up and audit GA4 and Google Tag Manager, move conversion tracking to the server, connect ad platforms to your CRM and order data, and build attribution reporting that your marketing and finance teams both accept.
Most of our clients are US growth teams at SaaS, ecommerce, healthcare, travel and fintech companies. They come to us when ad platforms disagree with the CRM, when Smart Bidding is learning from the wrong conversions, or when nobody trusts the dashboard anymore. Each service below has its own page with what's included, how the work runs, client results and answers to common questions.
Tracking and attribution services
GA4 & GTM Implementation
GA4 and Google Tag Manager set up from a written tracking plan, with a clean data layer, key events and QA, so every report starts from data your team can trust.
Explore GA4 & GTM Implementation services →GA4 & GTM Audit
A full GA4 and Google Tag Manager audit that finds duplicate conversions, broken events and data leaks, then gives you a ranked fix list with the effort and impact of each item.
Explore GA4 & GTM Audit services →Server-Side Tracking
Server-side GTM, Meta Conversions API and Google enhanced conversions, set up and tested so ad platforms receive the conversions that browser pixels lose to ad blockers and cookie limits.
Explore Server-Side Tracking services →Marketing Attribution
Multi-touch attribution, CRM matching, cross-platform reporting and incrementality tests that show which channels actually drive revenue, delivered in live dashboards your finance team will accept.
Explore Marketing Attribution services →Ecommerce Tracking & Analytics
Ecommerce tracking for Shopify, WooCommerce, VTEX and headless stores: GA4 ecommerce events, purchases checked against real orders, accurate ad platform conversions and daily revenue dashboards.
Explore Ecommerce Tracking & Analytics services →
Growth and content services
Paid Media Management
Google, Meta, TikTok, LinkedIn, Reddit and Snapchat campaigns run on clean conversion data, with budgets moved by measured results rather than the ROAS each platform reports about itself.
AI Search Optimization
Answer-first content, structured data and crawler-ready pages that help your brand get cited in ChatGPT, Perplexity and Google AI Overviews, measured alongside your classic search results.
Marketing Automation
AI-assisted automations for reporting, lead routing and campaign operations that connect your CRM, analytics and ad platforms, so repetitive work runs on its own and your team can focus on strategy.
Content Marketing
Research-backed articles and landing pages built on real search demand and your own performance data, written to rank, get cited and turn readers into qualified leads.
Interested in one of these? Book a call with our team.