Quick reads on tagging, measurement, and growth ops from the Y77 team.
Recovering a Google Ads campaign after a smart bidding reset requires patience and clean data; 70% of teams misdiagnose tracking issues as bidding failures.
Aravind Sundar
This article compares target CPA vs target ROAS in Google Ads bid strategies, highlighting that target CPA is often better for early-stage funnels due to data limitations.
Aravind Sundar
This guide details how to set up Google Ads enhanced conversions with messy CRM data, emphasizing that even incomplete data can yield useful insights.
Aravind Sundar
In 2026, choosing between a Google Ads agency and an in-house team hinges on complexity and spend, with agency costs ranging from $2,000 to $25,000 monthly.
Aravind Sundar
A Google Tag Manager audit helps identify tracking issues and fix leaks, ensuring accurate conversion tracking; quarterly reviews can enhance data reliability.
Aravind Sundar
TikTok ads for app user acquisition in 2026 thrive on clear, engaging creative that quickly demonstrates value, improving retention rates significantly.
Aravind Sundar
