Quick reads on tagging, measurement, and growth ops from the Y77 team.
Learn how to write high-converting Google Ads copy that improves CTR by using specific numbers and strong CTAs, boosting clicks in 2026.
Aravind Sundar
AI creative fatigue detection helps identify when app ads hit their performance ceiling, potentially reducing CPM by 23% and improving ROAS by 18%.
Aravind Sundar
In 2026, the cost of running mobile user acquisition in-house can exceed $658K annually, while hiring a specialist agency often costs $204K to $480K, highlighting the efficiency of outsourcing.
Aravind Sundar
Reduce blended CAC by 30% without cutting app install volume by optimizing creative freshness and reallocating to lower-CAC channels.
Aravind Sundar
Automated budget reallocation enhances cross-platform ad management by optimizing spend based on real-time performance, potentially improving ROAS by 20-40%.
Aravind Sundar
The Agentic UA Stack leverages AI agents to replace manual bid management for app advertisers, improving efficiency by automating thousands of bid adjustments daily.
Aravind Sundar
