Quick reads on tagging, measurement, and growth ops from the Y77 team.
Learn how to quickly diagnose and fix GA4 data discrepancies, as 67% of custom events lack consistent naming, impacting data quality.
Aravind Sundar
GA4 explorations enhance Google Analytics 4 insights by uncovering hidden data, enabling deeper analysis that can improve data accuracy by up to 60%.
Aravind Sundar
Learn how to fix a Google Ads campaign that stopped converting by diagnosing tracking issues first; 25% to 45% tracking accuracy improvements are possible.
Aravind Sundar
Learn how to write high-converting Google Ads copy that improves CTR by using specific numbers and strong CTAs, boosting clicks in 2026.
Aravind Sundar
AI creative fatigue detection helps identify when app ads hit their performance ceiling, potentially reducing CPM by 23% and improving ROAS by 18%.
Aravind Sundar
In 2026, the cost of running mobile user acquisition in-house can exceed $658K annually, while hiring a specialist agency often costs $204K to $480K, highlighting the efficiency of outsourcing.
Aravind Sundar
