Project Summary
Client Overview:
Carrum Health needed to set up efficient data tracking with Google Analytics 4 to monitor user engagement and gather crucial data for their healthcare solution. The challenge was consolidating the requirements of various teams and establishing a streamlined data collection and analysis process to support their goals.
Challenges
The client faced fragmented tracking and lacked a centralized view of B2B and B2C user behavior. Different teams required different data views, making alignment difficult and slowing down decision-making.
Key Takeaways
Y77 implemented a full Google Analytics 4 setup with customized data streams and dashboards, tailored to Carrum Health’s multi-audience model. The team worked closely with marketing, analytics, and acquisition teams to align goals and streamline tracking across subdomains. GA4 features like path exploration and advanced segmentation were used to uncover user journeys and clarify channel performance.
