Project Summary
Client Overview
TODO English is a children’s learning app focused on improving English fluency through structured, AI-powered lessons. The brand aimed to grow its user base and subscription revenue across multiple international markets, including the United States, UAE, Singapore, and South Korea.
As the app expanded globally, TODO English partnered with Y77 to design a scalable growth strategy covering user acquisition, retention, and app store visibility.
Challenges
The primary challenge was building a reliable and repeatable growth engine for paid user acquisition across multiple countries. TODO English needed to increase install volume, convert free users into paying subscribers, and improve discoverability within app stores while maintaining efficient performance across regions.
Key Takeaways
Y77 designed a full funnel app growth strategy focused on acquisition, conversion, and retention. This included launching and scaling campaigns across Meta, Google, TikTok, and Apple Search Ads, targeting parents of young children.
Campaigns were localized for key markets, including South Korea. A custom landing page was built with analytics tracking to capture top-of-funnel insights. App store listings were optimized, and targeted email flows were implemented to convert trial users into paid subscribers.
