Project Summary
Client Overview:
Cloudstaff is a global outsourcing company providing scalable remote staffing solutions for businesses across technology, e-commerce, and finance. With users coming from multiple geographies, the brand needed to improve paid campaign performance while strengthening its analytics infrastructure and maintaining compliance with data regulations.
Challenges
Cloudstaff targeted a niche B2B audience, which made scaling paid campaigns challenging. Google Ads and Meta Ads lacked sufficient keyword coverage and audience filtering. In addition, the existing analytics setup was not robust enough to support cross region tracking across the US and UK while complying with CCPA and GDPR requirements.
Key Takeaways
Y77 restructured the PPC strategy with dynamic keyword insertion, negative keyword optimization, and long tail keyword expansion. Reach was expanded through LinkedIn and Reddit using interest-based and lookalike audiences.
GA4 was implemented via Google Tag Manager with a customized data layer and intent-level tracking. A Consent Management Platform was added to ensure compliance, and a data-driven attribution model was used to optimize budget allocation.
