Project Summary
Client Overview:
The House of LR&C is a luxury eCommerce brand offering premium fashion and lifestyle products in the United States. As the brand scaled its online presence, accurate and reliable tracking became critical to understand customer behavior, product performance, and revenue attribution across its stores.
The existing analytics setup lacked consistency and clarity, making it difficult for internal teams to trust reporting or make confident marketing and merchandising decisions.
Challenges
The client had multiple GA4 and Google Tag Manager configurations running in parallel. This caused broken event tracking, gaps in revenue attribution, and incomplete cross-device insights. The overall data setup was difficult to manage, and existing reports lacked clarity.
Key Takeaways
Y77 ran a complete audit and rebuilt the GTM setup into a single structured instance. GA4 was updated with advanced eCommerce tracking for events such as product views, add to cart actions, and purchases. Google Signals was enabled to support better cross-device tracking. Real-time dashboards were created to monitor traffic and revenue. Internal teams were trained to maintain and scale the tracking framework.
