crm tracking10 min read
Offline conversion tracking for ecommerce
Offline conversion tracking ecommerce with crm tracking and conversion imports can lift bidding on net revenue; 12% refunds can skew gross sales.
Aravind Sundar
Notes from the attribution trenches.
Quick reads on tagging, measurement, and growth ops from the Y77 team.
search term report9 min read
How to Read Google Ads Search Terms
Google Ads search terms: read the search term report to spot intent, cut waste with negative keywords, and boost lead quality by 2026 CRM analysis.
Aravind Sundar
enhanced conversions setup9 min read
How To Set Up Google Ads Enhanced Conversions
Google Ads enhanced conversions improve google ads conversion tracking by recovering lost signal; clean setup can boost match quality and bidding accuracy.
Aravind Sundar
target cpa9 min read
Why Google Ads CPA Suddenly Increased
Google Ads CPA increased? Check conversion signals, auction pressure, and target CPA; a 6%→4% conversion drop can raise CPA 50%.
Aravind Sundar
data-driven attribution8 min read
What Is The Best Google Ads Attribution Model?
Best Google Ads attribution model? Usually data-driven attribution, with last click attribution as a comparison; it can lower CPA by improving visibility.
Aravind Sundar
value-based bidding9 min read
How To Set Up Conversion Value Rules In Google Ads
Conversion value rules Google Ads sharpen value-based bidding and ROAS tracking; one account can see 4x better lead close rates.
Aravind Sundar
Performance Max incrementality test9 min read
How To Measure PMax Incrementality
PMax incrementality needs holdout testing; a clean Performance Max incrementality test reveals true Google Ads incrementality and incremental ROAS.
Aravind Sundar
Target CPA setting10 min read
How to Choose a Target CPA in 2026
How to choose a target CPA in 2026: use business economics and quality; a 10%-15% cut is a safer Google Ads target CPA start.
Aravind Sundar
pmax strategy9 min read
Performance Max Asset Groups Best Practices
Performance max asset groups need clear intent, creative, and landing-page alignment; cleaner structure can lift conversion rate by 20%.
Aravind Sundar
Performance marketing
How to Set Up Offline Conversion Tracking for Lead Gen Campaigns
Offline conversion tracking helps lead gen campaigns connect Google Ads clicks with real CRM outcomes like qualified leads, booked calls, and closed deals. This guide explains how to capture GCLID data, send offline conversions back to Google Ads, and improve campaign optimization with cleaner lead quality data.
Aravind Sundar
Google Ads conversion value10 min read
How To Fix Google Ads Conversion Value Not Matching
Fix Google Ads conversion value not matching by tracing the conversion tracking mismatch; weekly reconciliation can catch errors early and protect bidding.
Aravind Sundar
target cpa11 min read
Best Smart Bidding Strategy For Leads
Best smart bidding strategy for leads starts with clean tracking; target CPA controls costs, while maximize conversions helps low-volume accounts learn faster.
Aravind Sundar
app deep linking9 min read
How to Set Up Deep Link Tracking for Your App Marketing Campaigns
Deep link tracking for app marketing campaigns preserves context through install and boosts LTV by 19%.
Aravind Sundar
delayed conversions9 min read
How To Fix Google Ads Conversion Lag
Fix google ads conversion lag by matching reporting windows to buying cycles; 70% longer site engagement can signal delayed conversions.
Aravind Sundar
ad attribution data comparison9 min read
Google Ads vs Meta Ads: Which Gives Better Attribution Data in 2026
Google Ads vs Meta Ads attribution in 2026: search is cleaner on last-click, but Meta often captures earlier influence better. Clean tracking boosts accuracy.
Aravind Sundar
Firebase active users not showing10 min read
Why Your App Shows Installs but No Active Users in Firebase
Firebase installs but no active users usually means first_open is broken; verify startup and consent to restore DAU.
Aravind Sundar
GA4 showing too many sessions10 min read
How to Fix GA4 Showing Inflated Session Counts
Fix GA4 session inflation by checking duplicate tags, cross-domain stitching, and consent timing; one bad setup can double-count visits.
Aravind Sundar
Google Ads and GA4 integration11 min read
How to Connect Google Ads to GA4 — and Why Your Numbers Don’t Match
Google Ads and GA4 rarely show identical numbers because they use different attribution models and conversion timing, not because the integration is broken — here's the setup steps and the audit checklist to trust the right number for each question.
Aravind Sundar