performance max vs search6 min read
Performance Max vs Search: ROI in 2026
Compare Performance Max and Search in 2026. Discover when each delivers better ROI and how to measure incremental profit without attribution bias.
Aravind Sundar
Notes from the attribution trenches.
Quick reads on tagging, measurement, and growth ops from the Y77 team.
Marketing budget allocation5 min read
How to Allocate Marketing Budgets When Metrics Lie
Learn how to allocate marketing budgets when attribution, platform reports, and tracking gaps distort results. Use incrementality tests, media mix models, and fraud controls to spend with confidence.
Aravind Sundar
Paid Media Optimization11 min read
Cookieless Attribution: How to Optimize Paid Media When Signals Are Incomplete
Growth teams facing incomplete tracking signals (ATT opt-in rates hover near 35%) can still scale paid media profitably using enhanced conversions, offline imports, server-side events, and incrementality testing.
Aravind Sundar
meta ads manager6 min read
Meta Ads Mistakes That Kill Performance (And How to Fix Them)
Most Meta Ads campaigns fail for reasons that are not obvious inside Ads Manager. This guide breaks down the most common mistakes that quietly drive up CPA, stall learning, and distort performance reporting, plus clear fixes teams can apply immediately to regain control and scale with confidence.
Aravind Sundar
performance marketing strategy8 min read
Performance Marketing vs Content Marketing: What Actually Drives Revenue
Revenue is not driven by a single channel. This article explains how performance marketing and content marketing serve different roles across the buyer journey, why treating them as competing strategies leads to wasted spend, and how combining demand capture with demand creation produces higher-quality pipeline, better CAC, and more predictable revenue growth in 2026.
Aravind Sundar
Google Analytics agency14 min read
What to Look for in a Google Analytics Agency (GA4) That Actually Improves Growth
Choosing a GA4 agency is about more than dashboards. This guide explains how to evaluate Google Analytics agencies based on measurement planning, event strategy, implementation quality, attribution logic, governance, and revenue connection so you can hire a partner that actually improves growth.
Aravind Sundar
Gmail Ads7 min read
How to Run Gmail Ads in 2026
Gmail Ads now run through Demand Gen, allowing advertisers to reach users directly inside the inbox. This guide explains how Gmail Ads work in 2026, how to launch Gmail only campaigns, choose the right formats, structure targeting and bidding, and track performance using engagement and conversion metrics that actually matter.
Aravind Sundar
Google Ads7 min read
Seasonality Adjustments in Google Ads: How to Use Them for Better Year Round Performance
Seasonality adjustments let you inform Google Ads Smart Bidding when conversion rates are expected to temporarily rise or fall during short, predictable events. Used correctly, they help prevent bids from underreacting during spikes or overcorrecting after demand returns to normal, keeping performance stable year round.
Aravind Sundar
content marketing7 min read
The 8 Most Influential Content Marketing Trends for 2026
Content marketing in 2026 is being reshaped by AI driven discovery, zero click visibility, and changing buyer behavior. This guide breaks down the eight most influential trends defining how brands earn attention, build trust, and measure performance in an AI first search landscape.
Aravind Sundar
Facebook Ads6 min read
Top Facebook Ads Trends for 2026
Discover the top Facebook Ads trends for 2026, including cleaner data, stronger conversion tracking, smarter audience inputs, and authentic creative strategies that help brands scale profitably in an AI driven Meta ecosystem.
Aravind Sundar
Google Ads 202614 min read
Google Ads Trends and Predictions for 2026: What Smart Advertisers Must Prepare For Now
Google Ads is entering a new phase in 2026 where AI and automation play a central role in campaign performance. This guide breaks down the most important Google Ads trends shaping the year ahead, including smarter automation controls, clean conversion data, evolving buyer behavior, and AI driven search experiences. Learn how advertisers can prepare their accounts for scalable, profitable growth without losing strategic control.
Aravind Sundar
video marketing 20267 min read
Video Marketing Trends Shaping Brand Growth in 2026
Video marketing is no longer a supporting channel in 2026. It is a primary driver of brand visibility, engagement, and revenue. This guide explores the most important video marketing trends shaping the year ahead, from short-form discovery and AI-assisted production to live video, personalisation, and frictionless commerce, and explains how brands can scale video effectively without losing authenticity.
Aravind Sundar
PPC ads6 min read
How PPC Ads Can Bring Better ROI in 2026
Learn how PPC ads can deliver better ROI in 2026 by fixing tracking, targeting high intent keywords, improving landing pages, and optimizing campaigns for real business outcomes instead of clicks.
Aravind Sundar
AI Search9 min read
The New Content Formats Winning in AI Search (2026 Guide)
AI search is changing how content gets discovered. This guide explains the content formats winning in AI driven search, why traditional text heavy pages lose visibility, and how brands can adapt using video, interactive tools, visuals, schema, and connected content.
Aravind Sundar
Google Ads7 min read
Google Power Pack Explained: Full-Funnel Google Ads Strategy with AI
The Google Power Pack is a full-funnel Google Ads strategy that combines Demand Gen, AI Max, and Performance Max to drive smarter, scalable results. With expert guidance from y77.ai, advertisers can turn Google’s automation into consistent, conversion-focused growth.
Aravind Sundar
SEO8 min read
Understanding the Key Differences Between SEO and GEO
Search behavior is changing fast. Traditional SEO focuses on ranking links, while GEO focuses on how content is understood and reused by AI driven search systems. This guide breaks down the key differences between SEO and GEO, explains why both matter, and shows how brands can stay visible as search continues to evolve.
Aravind Sundar
Video Advertising8 min read
Video Ads Are Changing CTR and Conversion Rates, What Marketers Need to Know
Video advertising is changing how performance metrics behave across platforms. Higher click through rates do not always translate into stronger conversion outcomes. This article explains why CTR and conversion rate behave differently in video campaigns, what actually drives conversions beyond clicks, and how measurement needs to evolve for modern performance teams.
Aravind Sundar
Marketing Attribution16 min read
The Performance Marketer’s Attribution Playbook: From First Touch to LTV
Marketing attribution breaks as teams scale. This playbook explains how first touch, last click, multi touch, and incrementality actually fit into real performance decisions from acquisition through long term value.
Aravind Sundar