Quick reads on tagging, measurement, and growth ops from the Y77 team.
Learn how to check if GTM tags are firing with preview mode, trigger logic, and browser requests; 4 common failures are container, trigger, consent, or destination.
Aravind Sundar
GA4 traffic source not set usually means attribution broke upstream; fix redirects, tags, and consent to recover source data.
Aravind Sundar
Google Ads call tracking works best when you separate real calls from taps; offline conversions can lift bidding on qualified leads.
Aravind Sundar
GA4 vs Google Tag Manager: GA4 reports events, GTM deploys tags; using both can speed tracking updates and reduce code edits.
Aravind Sundar
GA4 Shopify setup: stop double counting and trust revenue. One clean implementation can prevent duplicate purchases and protect conversion data.
Aravind Sundar
Long sales cycle attribution for B2B SaaS: use stage-based multi-touch to measure marketing pipeline and shorten 90+ day cycles by 10-15 days.
Aravind Sundar
This article compares target CPA vs target ROAS in Google Ads bid strategies, highlighting that target CPA is often better for early-stage funnels due to data limitations.
Aravind Sundar
This guide details how to set up Google Ads enhanced conversions with messy CRM data, emphasizing that even incomplete data can yield useful insights.
Aravind Sundar
In 2026, choosing between a Google Ads agency and an in-house team hinges on complexity and spend, with agency costs ranging from $2,000 to $25,000 monthly.
Aravind Sundar
A Google Tag Manager audit helps identify tracking issues and fix leaks, ensuring accurate conversion tracking; quarterly reviews can enhance data reliability.
Aravind Sundar
TikTok ads for app user acquisition in 2026 thrive on clear, engaging creative that quickly demonstrates value, improving retention rates significantly.
Aravind Sundar
Setting up a mobile measurement partner (MMP) correctly is crucial for accurate user acquisition tracking; 70% of teams face measurement issues when scaling.
Aravind Sundar
Smarter retargeting campaigns can significantly reduce mobile app churn by tailoring messages to user behavior, improving retention rates by up to 30%.
Aravind Sundar
In 2026, Apple Search Ads outperforms Google UAC in user retention, with Day 1 rates at 35-45% versus 25-35%, making it the best app install platform for quality.
Aravind Sundar
Using AI-generated headlines in Google Ads can boost leads by 24% while maintaining brand voice through structured guidelines and oversight.
Aravind Sundar
A Performance Max audit is crucial when PMax is spending but not converting; 30-50 meaningful conversions monthly are needed for effective optimization.
Aravind Sundar
GA4 explorations enhance Google Analytics 4 insights by uncovering hidden data, enabling deeper analysis that can improve data accuracy by up to 60%.
Aravind Sundar
Google Ads copy earns clicks with specific, proof-backed messaging: 2026 data shows a 3.52% average Search CTR, with six copywriting strategies and real before/after examples that lifted CTR 19-34%.
Aravind Sundar
