Quick reads on tagging, measurement, and growth ops from the Y77 team.
Performance marketing in 2026 is struggling due to rising costs, tracking breakdowns, and outdated agency practices—but brands can regain predictable growth with clean data, strong attribution, fast creative testing, and a true multi-channel strategy. The right agency focuses on systems, not just ads, to turn performance around.
Aravind Sundar
This guide isn’t about tricks or shortcuts. It’s a look at what user acquisition really means right now and what actually works for apps trying to grow in 2026. We’ll walk through the channels that matter, the strategies that help lower your cost per install, and the parts of the funnel most teams overlook. Whether you’re building an app from scratch or trying to scale one that already has traction, this breakdown will help you approach user acquisition with a clearer plan and fewer assumptions.
Aravind Sundar
A practical guide to App Store Optimization explaining how consumer apps can improve rankings, visibility, and quality installs using data driven ASO strategies.
Aravind Sundar
AI is no longer a buzzword for growth teams. It is becoming the foundation for better targeting, cleaner data, and smarter decisions. This guide explains what AI in marketing really means, where it delivers ROI, the most practical use cases, and the trends shaping how teams grow in 2026.
Aravind Sundar
Marketing data does not usually break in obvious ways. In 2026, poor data quality quietly distorts attribution, inflates ROAS, and leads teams to optimize the wrong decisions. This article explains what marketing data quality really means, why it is getting worse, the hidden cost of bad data, and how high performing teams fix it before scaling.
Aravind Sundar
Zero-party data — information customers intentionally declare — closes the GA4-to-Google Ads attribution gap, and matters more now that 20 U.S. states enforce privacy laws and Google has scaled back Privacy Sandbox.
Aravind Sundar
Every brand has data, but few trust it — and the $202B big-data-and-analytics-services market shows why more are outsourcing it. Analytics as a Service gives teams cleaner data, faster insights, and expert support without the overhead of building in-house.
Aravind Sundar
Most brands trust GA4 attribution at face value. But beneath the surface, hidden data leaks quietly distort ROAS, misallocate budget, and block growth. This guide breaks down the 7 most common GA4 attribution failures, and how to fix them.
Aravind Sundar
Should your PPC strategy focus on building pipeline or driving revenue? Learn how to align paid ads with business maturity, analytics, and growth goals to avoid wasted spend and internal friction.
Aravind Sundar
